We’ve all heard or read it somewhere that it’s one of the biggest mistakes a social media marketer makes when they don’t set goals to form a marketing strategy around. But that raises the question: What kind of goals?
These goals should have the following qualities:
- They should be Specific
- They should be Measurable
- They should be Attainable
- They should be Relevant
- They should be Timely
In other words, they should be SMART goals. They can be of any size or scope as long as they have these qualities. And since you are doing social media marketing, you probably want it to have a direct impact on your business growth and sales.
Keeping that in mind, here are 4 social media goals that your business should set to achieve success.
1- Increase Brand Awareness:
This should be the goal you should put a lot of focus on. All 4 of the goals mentioned here are extremely important for your business growth and they make sense if you take them as a step-by-step process.
First, you need to get as many eyes on your business as you can. Building brand awareness and gaining more recognition as well as authenticity will help your business a lot. It will not only help grow your business community but also make your existing customers feel validated in trusting your brand. This will give way to word-of-mouth marketing across social media.
The more exposure your business gets, the more likely you will be able to achieve the following goals.
2- Grow Website Traffic:
If you have a business, you should absolutely have a website to go along with it. Relying only on social media is not going to help you in the long run because social media networks come and go but your website is in your control. So, as a business, the main focus of your social media marketing should be driving traffic towards your website.
So, post content that forces people to click on the link to your website to get the full story and then deliver more than they expect. Don’t use clickbait titles and then have no story to back them up. Drive traffic towards your website through legitimate ways.
However, it doesn’t end here so save some time and energy for the ultimately crucial goals. That’s because getting traffic on your website is very important but it won’t matter if you’re not able to convert them into customers.
3- Build Visitor Loyalty:
Social media is a great tool for business websites to build visitor loyalty. Visitor loyalty is when people frequently spend time on your website because this means that they trust your content. This makes it easier for them to buy from you and they are more likely to convert.
When people regularly see your content on social media and they follow your links back to your website, it builds visitor loyalty because they expect good content from you. You want these social media followers because they will keep going to your website again and again by following your links.
However, one thing to keep in mind here is that visitor loyalty can’t be built overnight. It takes time and constant effort just like building a loyal community over any social media channel. So, don’t get disheartened if it takes time and don’t ignore this step because this can improve your overall social media marketing by a lot.
4- Increase Conversion Rate:
This is the ultimate goal of any business who is doing any kind of marketing. For social media marketers, there is a direct relationship between how they run their social media accounts and the sales they generate. The stronger your connection with your followers, the more chance you’ll have of converting them into loyal customers.
Drive traffic towards your website and keep an eye on your social media conversion rate by using analytics tools like Google Analytics. It’s very important that you track your results because it will help you improvise your marketing strategy if needed and get your better results in the long run.
I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.