If you’ve been operating your Facebook page for a while and visit Facebook Insights often, a steady increase in fans may be encouraging. Facebook Page Insights shows how well your Page reaches its target demographic.
The Facebook Page Insights data provides comprehensive information about the individuals who like your page and who your postings reach. Understanding this and interactivity will help you set goals and improve social media marketing.
You can then determine the efficacy of your postings based on the number of individuals that viewed and interacted with each one. By analyzing patterns and tendencies, you can gain intelligence that can be used to inform and improve future postings and campaigns.
Do Facebook page likes matter?
Facebook page likes are significant, but not in the way you may expect. They do not affect your organic reach directly, but they suggest engagement and virality. If people like your page, it means they’re interested in what you say, and future posts will reach them.
Discover where your Page likes occurred:
You can view the number of Page likes generated by your Page, advertisements, Page suggestions, and other channels.
To determine where your Page likes originated:
From your News Feed, select Pages from the menu on the left.
- Visit your Page
- Click Insights.
- Click the Likes link on the left.
- Select the Start and End dates for the desired date range.
- Navigate to Where your Page likes occurred.
- Click the graphic to discover the daily source of likes.
View the number of individuals who have liked and disliked your Page:
To view the number of likes and dislikes on your Page within a certain period:
- Launch Facebook on your desktop or mobile device. You can visit www.facebook.com in a web browser or use the iPhone or Android app for Facebook.
Unless you’re automatically logged into Fb, input your phone No. or email Id and password. - Scroll to the Total Page Likes section.
- Click the graph to view the daily source of likes and dislikes.
To preserve the privacy of those who enjoy your Page, you cannot see who has disapproved of it.
Measuring Likes:
While Facebook likes are not the only measure of success, they do represent the number of individuals who have chosen to follow your business. You should monitor the volume of likes over time to determine if they are increasing as they should or if they are falling as a result of individuals disliking your page.
By selecting “Likes” from the sidebar on the left, you can read the information on the number of likes you’ve gained over time and their origins. Using the date selector at the top of the page, you may specify a custom timeline that extends as far back as you desire. You can count likes from the beginning (when your Fb page was formed) or the previous 14 days.
“Total Page Likes as of Today” shows how likes changed over time. You may hover over any day on the graph to see the exact number of likes you received at that moment.
Next, the “Net Likes” section displays the daily ratio of new likes to dislikes, with a graph separating sponsored from organic likes. Ad click-throughs that occur within one day of or within 28 days of viewing an advertisement are counted as “paid” likes.
To see a certain category in the graph, simply click on it. This graph shows how ads affect brand positioning online and how effectively organic initiatives perform. By monitoring these measures, you can identify red flags, such as a high frequency of dislikes or an increase in dislikes.
Losing followers may indicate that, despite your initial popularity, you are not constantly producing information that people want to read, or that you are posting too frequently or too infrequently.
Those are a few suggestions from us, but we’d love to hear from others on how to view Facebook page likes. Share your thoughts in the section below.
I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.