How to Run Instagram and Facebook Ads?

/14 February, 2024 1:02 pm

Instagram and Facebook are the most popular social media platforms used by business and personal brands. You can use these platforms efficiently to run Instagram and Facebook ads and market your brand.

Quick Answer:

To run Instagram and Facebook ads, you need to have a professional Instagram account linked to your business account. So next, you need to design cool images and create quality content for the ad. Then, choose your target audience and decide your budget. Finally, activate your AdSense account once you have everything ready.

To create Instagram ads through Ad Manager, select the Create button, give the ad details, preview your ad, and submit it for approval. Same thing you can do using your Facebook account to create an ad on FB. Define your audience, give ad details, decide budget, and proceed to publish the ad

You can get sponsored on Instagram, and start campaigns. And same goes for Facebook, you can create ads as well. To run an ad you need to first go to the meta ad manager. You use your Facebook page too to run ads on Instagram apart from your professional Instagram account.

How to Run Instagram and Facebook Ads?

Here is how to begin:

  • To start running ads, you need to have a professional account on your Instagram.
  • You can add a professional Instagram account to your ads manager to keep things running smoothly. So add Instagram and Facebook accounts to your Meta business account.
  • Design images that you need to add to the ad to make it eye-catching.
  • Write engaging and catchy content for your ad that can pull your target audience in.
  • Select the audience that you want to target. There will option to select a certain region. So go for whatever you prefer.
  • Then comes the part where you should be deciding how much budget you would be spending on the ad.
  • Make sure that your objective is clear and everything goes well so that you can advertise your ad on Facebook. Also, read the rules on advertisements.
  • Now finally you should activate the ad to see the magic.

How to Create Instagram Ads in Ads Manager?

Open the ads manager and select Instagram. Now here is how it works:

  • On the ad manager, select “Create.”
  • Choose the perfect objective suitable for Instagram for placing an ad.
  • Choose “Continue.”
  • Give the details of your ad and you are finished.
  • In the section where the ad is placed, you should choose the manual placement and then select Instagram to make sure that your ad appears on your Instagram. However, if you choose the Advantage+ placement, your ad can run on different meta technologies for the best results you select Advantage+ placements, the ad will run across a variety of Meta technologies, including Instagram, to give you the best value for your ads.

Run Instagram and Facebook Ads

  • Now Continue and add more details for your ad like identity, format, and relevant links. Once these details are added, you can preview your ad before it goes live. Now review the ad and submit it. Once the ad is approved, you can see it appearing on Instagram.

How to Create Ads on Facebook Manager?

Here is how to run an ad on Facebook Manager:

  • For that, you need to first create a new campaign
  • Choose the objective of the campaign. There will be many options like brand awareness, reach, engagement, traffic, conversions, and so on. Choose your best interest.
  • Choose a budget and schedule the ad.
  • Create or you can select a certain audience. Add a location where you want the ad to be seen. Also, select the age of the viewer and so on.
  • Under Placements, select ‘Manual placements’ instead of automatic placement.
  • Under the platforms section, select either Facebook or Instagram.
  • Now finalise it and click the publish button.
Amanda Silberling
Article By:
Amanda Silberling

I work at Likes Geek as a marketing researcher and journalist with over 5 years of experience in media and content marketing. With a demonstrated history of working in the international news and financial technology publishing industries. I manage content and the editorial team at Likes Geek.